Marketing and Trends

Accessories News

Marketing and Trends

The Modiface Mirror

Modiface Takes Virtual Makeovers to the Next Level

The company has found a way to evolve this digital platform and blend technology with in-store retail.

L'Oreal SA

L’Oréal, Powa Technologies Form Partnership

The two companies have formed a strategic partnership intended to drive sales with a high-tech mobile program.

Brooke Shields

Brooke Shields Hosts Wen Commercials

The supermodel was named the brand’s newest celebrity ambassador in January and now she’s taking it a step further as the host of Wen’s national commercial spots.

Birchbox Teams With ‘Mad Men’

Birchbox is partnering with the AMC show to commemorate its Sixties beauty aesthetic and influence on contemporary fashion.

Alex Keith, Procter & Gamble

PCPC Takes Global Look Through Small Company Eyes

The Personal Care Products Council sat down for a far-ranging discussion of industry issues.

Sofia Vergara's first scent.

The Fragrance Foundation Reveals Consumer Choice Award Nominees

The voting opens on fragrance.org on March 16 and the winners will be honored on June 17 at The Fragrance Foundation’s award ceremony.

Kathy O'Brien

Kathy O’Brien: The Transformation of Marketing in a Digital World

The growth of digital has transformed the power of marketing from brands to the consumer.

Alicia Yoon

Peach and Lily’s Alicia Yoon Talks Korean Beauty in Digital Means

In order to sell Korean beauty products, it’s imperative to understand the culture.

David Olsen

Net-a-porter’s David Olsen on Buying Without Trying

According to Olsen, beauty at Net-a-porter, which launched about two years ago, has been a huge success.