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Marketing and Trends

Accessories News

Marketing and Trends

Lip Smacker strawberry lip balm samples are being given out at Meghan Trainor's concerts.

Lip Smacker Goes on Tour With Meghan Trainor

The brand’s sponsorship of the singer’s concerts caused e-commerce to surge 150 percent and social media traffic to leap 300 percent.

Casting-call announcement for beauty blogger reality competition executive produced by Kim Kardashian.

Kim Kardashian Executive Producing Beauty Blogger Reality Competition

A major cable television network has apparently picked up the new show.

U.S. Beauty Market Is Poised to Expand to $90 Billion in 2020

Color cosmetics sales are driving growth, according to a report by Euromonitor International.

Consumers Gravitate Toward Products With Higher SPF

Makeup and skin-care products with SPF 30 and above are experiencing higher sales growth than products with a lower SPF, according to the NPD Group.

Rob Wallace

Wallace: The Age of Hyper-Customization Will Impact Beauty

Consumers will soon be in the driver’s seat, custom-blending beauty.

Social media influencer Kristen Leanne uses Urban Decay's Vice Lipstick lens on Snapchat.

Early Reads on Snapchat Lenses Show Success for Urban Decay and Benefit

The advertising overlays encouraged sharing across social media networks, drove interest in products and potentially lifted sales.

Shiseido's Rouge Rouge Kiss Me lets two people create a virtual kiss GIF and image.

Shiseido Ups Digital Game With ‘Rouge Rouge Kiss Me’

Shiseido’s new digital experience, Rouge Rouge Kiss Me, allows two people to kiss their smartphone screens simultaneously to create a virtual kiss GIF.

Technology & Personalization Drive U.S. Beauty Sales

The two trends pushed cosmetics and toiletries sales up 3.8 percent for 2015, according to Kline.

Products from Urban Decay's collaboration with Disney for the “Alice Through the Looking Glass” collection.

Urban Decay’s Wende Zomnir on Digital Relevance, Innovation

The edgy makeup brand’s chief creative director and founding partner spoke during a speaker series event in downtown Los Angeles, hosted by Cosmetic Executive Women.