Marketing and Trends

Accessories News

Marketing and Trends

CEW, The Future Laboratory Team Up for Global Trends Report

CEW and The Future Laboratory uncover the key drivers that will impact the beauty industry.


Unilever Launches Rinse. Recycle. Reimagine. Campaign

The company is launching their 'Rinse. Recycle. Reimagine.' campaign.

Guive Balooch

L’Oréal USA Teams Up With Organovo

The partnership merges Organovo’s proprietary novogen bioprinting platform and L’Oréal’s expertise in skin engineering.

Beauty Marketing in the Digital Age

Correctly understanding the benefits of digital.

A visual from CoverGirl's Grammy campaign.

Beauty Brands Turn to Social Media on the Red Carpet

After a frenetic red-carpet awards season, mass beauty marketers are honing their approach to social media.


Almay Simply American Campaign Takes Off

The brand is revving up the engine on its newly launched Simply American campaign.

OGX's #Badasshairday campaign

OGX Launches #Badasshairdays

For OGX, there’s no such thing as a bad hair day, just badass ones. The brand is leveraging that PSA for its new digital campaign, appropriately called #badasshairdays.

Lancome to Launch New Digital Platform

As part of its 80th anniversary this year, Lancôme will launch on Wednesday a participative platform,

Kiss Salon

KISS Products to Perform In-store Demonstrations

Kiss Products Inc. is dispatching experts to the top 1,000 CVS and Wal-Mart doors to perform in-store demonstrations.