Marketing and Trends

Accessories News

Marketing and Trends

Asian Beauty Brands Excel Digitally in China

Asian beauty brands are outperforming their European and American counterparts when it comes to their digital competence in China, according to research firm L2.

Illustration By Ellen Porteus

In Development: Group On

Forget focus groups. When it comes to product development, more and more brands are turning to crowdsourcing.

Kendall Jenner Estée Lauder'2015 campaigns.

Beauty Inc Awards: Ad Campaign of the Year

Estée Lauder signed Kendall Jenner, one of the hottest young celebs of the style world, and capitalized on the social media phenom that is the Jenner juggernaut.

Jill Scalamandre, Philosophy

Beauty Inc Awards: Marketer of the Year

Inspiring and cutesy go only so far in brand-building.


Beauty Inc Awards: Digital Innovator of the Year

The most plugged-in brands in beauty.

L’Oréal Hairdressers Fight Against AIDS

The annual Hairdressers Against AIDS campaign kicked off on Tuesday in Rome.

Chloé Eau de Parfum

Chloé Parfums, Coty Light Up Milan

Five giant ribbons resembling the Chloé fragrance will be lit up on Thursday in Milan’s Via Dante and Via Mercanti.

Italian Beauty Exports Up in First Semester

Made in Italy cosmetics registered a positive trend in the first six months of 2015, despite a declining Russian market.


Insider’s Guide to Both Sides of a Beauty Merger

An insider’s primer on integrating a small company into a larger one—as seen by both entrepreneurial brand founders and the behemoths who bought them.