Marketing and Trends

Accessories News

Marketing and Trends

A visual from CoverGirl's Grammy campaign.

Beauty Brands Turn to Social Media on the Red Carpet

After a frenetic red-carpet awards season, mass beauty marketers are honing their approach to social media.


Almay Simply American Campaign Takes Off

The brand is revving up the engine on its newly launched Simply American campaign.

OGX's #Badasshairday campaign

OGX Launches #Badasshairdays

For OGX, there’s no such thing as a bad hair day, just badass ones. The brand is leveraging that PSA for its new digital campaign, appropriately called #badasshairdays.

Lancome to Launch New Digital Platform

As part of its 80th anniversary this year, Lancôme will launch on Wednesday a participative platform,

Kiss Salon

KISS Products to Perform In-store Demonstrations

Kiss Products Inc. is dispatching experts to the top 1,000 CVS and Wal-Mart doors to perform in-store demonstrations.

Dove, "Choose Beautiful" #ChooseBeautiful

Dove Launches Choose Beautiful Campaign

The brand wants women to choose to feel beautiful.


Intercos Unveils 13 Trend Concepts, Cabinet of Curiosities

The Italian supplier tailored next season's concepts to a range of consumer tastes.

Michelle Phan, Endemol Beyond to Launch Icon Network

Icon will feature original programs ranging in topics from beauty to food.

Lifetherapy Pulse Point Oil Perfume

Lifetherapy Capitalizes on a Consumer’s State of Mind

Brands such as Lifetherapy find a welcome mat at the growing number of apothecary shops and boutique apparel merchants who have added beauty.