According to The NPD Group Inc., the New York area is enjoying an antiaging-skin-care surge. Increasing 16 percent in retail dollar sales from the same time last year, the New York market (comprised of New York, Connecticut and Pennsylvania) led the list of designated market areas in prestige-skin-care sales, which are up 5 percent overall for the year.
The report also stated that while New York and Los Angeles (the second-largest designated market in the U.S.) represent 24 percent of all antiaging facial skin-care sales in U.S. department stores, there is good news across the country for age-related skin-care sales in the prestige category.
“The increase in attention being paid to antiaging skin care between the coasts and beyond the largest markets speaks to the growing emphasis on flawless skin, and the power of antiaging as a part of that movement,” stated Karen Grant, vice president and senior global industry analyst.
In addition, NPD revealed that among the top 10 designated marketing areas, consumers in eight are spending more than the average $93 purchase. Those markets that exceed the average include Miami (where the average purchase price is up 15 percent), Los Angeles (up 9 percent) and San Francisco (up 8 percent), with New York and Washington not too far behind.
“Despite our best efforts, exposure to the sun and time cannot be avoided, making products that offer wrinkle repair and firming very attractive, but the crusade has been taken to the next level,” said Grant. “The message of a perfected face with radiance and resiliency clearly resonates whether you are on the East Coast, in the sunshine state or in central U.S.”
The top 10 markets, in order of size, and their respective retail sales percentage increases for the year are as follows: New York (+16), Los Angeles (+6), San Francisco/Oakland/San Jose (+7), Chicago (+7), Miami/Fort Lauderdale (+8), Washington (Hagerstown)/Md./Pa./Va./W.V. (+7), Boston/N.H./Vt. (+11), Philadelphia/Del./N.J. (+11), Houston (+7) and Seattle-Tacoma (+2).