Chantecaille Expands Distribution

The cosmetics brand is adding doors in the Middle East, Russia, Azerbaijan and the Ukraine.

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The Chantecaille cosmetics brand is adding doors in the Middle East, Russia, Azerbaijan and the Ukraine, expanding distribution to more than 275 stores in 20 nations.

“We’ve expanded quite a bit,” said Sylvie Chantecaille, founder and president of the family beauty business. “It’s very unusual that a company like ours has a balanced and strong offering in three categories — treatment, makeup and fragrance — so that’s what makes us different.”

The brand made its debut in June at Harvey Nichols in Kuwait, Emporium Baku in Azerbaijan and Sanahunt in the Ukraine. It expects to open by the end of July at Tsum in Moscow and St. Petersburg, with at least 20 stores to follow over the next three years via Russian fragrance distributor BBCOM.

The company is also working a September or October opening at Bloomingdale’s in Dubai, she said.

“Bloomingdale’s is really where it’s at [in Dubai],” she said. “It’s probably the biggest store in Dubai and the most active. After that, I will probably open two more stores in Dubai and then looking at Abu Dhabi and the Kingdom of Saudi Arabia, but we’re not quite ready for that.”

The botanical-based brand is also growing in the U.S., she pointed out, running 27 percent comparable store gains this year at Nordstrom.

Chantecaille declined to reveal annual sales but said they’re rising 20 percent, a pace she hopes to continue next year. An industry source estimated that the 15-year-old company does about $70 million annually. Treatment accounts for 45 percent of sales in the U.S. and up to 60 percent in other nations.

New fall launches include an $83 eye-shadow palette that supports conserving land for wild horses and a $34 waterproof mascara, Supreme Cils, that is designed to be removed with hot water.

Chantecaille said that the company’s charitably-linked eye-shadow quads, which started in 2005, have helped raise awareness of environmental crises through widespread press coverage and educational efforts.

“We do this very seriously,” she said. “We make videos and we show them to every editor and the store staffs — everybody on the floor at Neiman Marcus, Nordstrom, not just our people.”

Chantecaille’s top five products are Faux Cils Mascara and Faux Cils Longest Lash Mascara; Ultra Sun Protection Sunscreen; Flower Harmonizing Cream and Future Skin Foundation.

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