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Cheat Sheet: Beauty Tech Trends

Five tech trends remaking beauty, fashion and retail.

Appeared In
Special Issue
Beauty Inc issue 10/08/2010

Five tech trends remaking beauty, fashion and retail.

Retargeting
Serving up ads to potential customers after they’ve left your site is huge among retailers to boost conversion rates. The FTC is expected to issue guidelines before the end of the year.

Crowdsourcing
The customer is the buyer, designer, investor or magazine editor at sites such as ModCloth, Jeff Silverman, Kickstarter, FashionStake and Hypeed.

Video Blogging
Video bloggers such as JuicyStar07 are a huge and growing phenomenon, with half a million hits per video and an amazing ability to inspire sales.

New Retail Formats
Private sales, deal-a-day, group buying, stores in Facebook, stores in games, stores anywhere on the Web—from Gilt to Groupon to Kembrel to Retail Therapy to Ahalife to Jeff Silverman—the new retail formats just keep on launching.

Location
Location is invading social media and e-commerce, from Gowalla, Shopkick and Foursquare to Twitter and Facebook.