WWD.com/beauty-industry-news/marketing-trends/clarins-fetes-leau-dynamistantes-25th-year-5932384/
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MESSAGE IN A BOTTLE: To help celebrate the 25th anniversary of L’Eau Dynamisante, Groupe Clarins hosted a party Tuesday night at Colette in Paris. Decking the boutique’s windows through June 2 are 25 bottles of the “invigorating fragrance” that personalities and brands — including Chantal Thomass, Jean-Charles de Castelbajac, Pierre Hermé, Mugler, Jean-Claude Jitrois and Zadig & Voltaire — reinterpreted.

Pastry chef Hermé surrounded his bottle with macaroons, while lingerie designer Thomass personified hers into a sexy character cloaked in fluffy pink feathers.

“We will [hold] an auction in September, and all the profits from it will go to the Femme Dynamisante during our ceremony,” said Christian Courtin-Clarins, president of Groupe Clarins’ supervisory board, referring to the company’s annual award presentation recognizing a woman for her dedication to improving children’s lives.

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