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Conversation Starters

Beauty editors are aflutter over Twitter. Look for these buzz-building platforms to emerge in the future.

Appeared In
Special Issue
Beauty Inc issue 09/09/2011

INSTAGRAM
Designed for use on Apple devices, this free photo-sharing app allows users to post images that have been edited with an assortment of effects, including being resized into a square shape (a nod to Kodak Instamatic and Polaroid cameras).

SPOTIFY
This Swedish music-sharing platform allows users to listen to streaming tunes. Free and paid accounts are offered, with extra perks and amenities given to paying members, including the omission of online ads.

HOWCAST
This YouTube-like site offers how-to videos on a huge variety of topics—from “How to Solve a Rubik’s Cube” to “How to Hide a Hangover with Beauty Tricks”—and bills itself as the number-one mobile app for instructional content.

YFROG
Made famous by the Anthony Weiner scandal, this image-hosting site facilitates photo and video sharing via MySpace, Twitter and Facebook (simultaneously, if desired). A live feed, searchable by a number of filters, displays user activity and gives users the ability to link to others’ content.

GPLUS
GPlus is Google’s recently launched online members-only community designed to go head-to-head against Facebook.

QAIKU
Qaiku is a free comment-streaming site, similar to Twitter, but with a multi-language focus. Within the site, users can access topic-specific channels, post content—either publicly or privately to friends—and search in a multitude of languages.