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Cosmoprof is thinking outside the box with its newest initiative. To be unveiled at the event in Las Vegas, the trade show’s first sampling concept, Beautique, will offer event participants a box of beauty samples from exhibiting brands.
Throughout the event, visitors in attendance can pay $10 for curated boxes, which feature seven deluxe samples from their choice of 20 brands. All proceeds will benefit City of Hope a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. The move, in addition, is meant to provide increased visibility among buyers for participating brands.
“We are so excited to introduce a concept that is so unique to trade shows, and will expose attendees to both new and classic favorites from our exhibitors. This will provide additional exposure for these brands to an audience that may have been missed,” said Daniela Ciocan, marketing director for SoGeCos Americas. The event will be held between July 14 and July 16 at the Mandalay Bay Convention Center in Las Vegas.