Greenpeace Lauds L’Oréal

The environmental organization praised the beauty giant on its forest-related initiative.

PARIS — Greenpeace France has lauded L’Oréal for its effort to protect tropical forests.

Specifically, it praised the French beauty giant’s commitment to contribute to their preservation by excluding from the company’s supply chain between now and 2020 palm oil resulting from deforestation, Greenpeace said in a statement late last week.

“Today, thanks to the mobilization of thousands of world citizens, L’Oréal joins Nestlé, Unilever and Ferrero with a zero-deforestation engagement that applies to all of its brands like Maybelline, Garnier, Kiehl’s or The Body Shop, to name a few,” continued Greenpeace.

The organization said L’Oréal’s stance puts a bit more pressure on other firms “which continue to drag their feet. These companies that manufacture and market brands like Head & Shoulders, Colgate and Clearasil have less and less of a choice: They have to act, as their competitors have,” said Greenpeace.