Most Recent Articles In Marketing and Trends
Latest Marketing and Trends Articles
- Lip Smacker Goes on Tour With Meghan Trainor
- Kim Kardashian Executive Producing Beauty Blogger Reality Competition
- U.S. Beauty Market Is Poised to Expand to $90 Billion in 2020 <span class='article-title-premium-container' style='font-size:.5em;display:none;vertical-align:middle;padding:.25em;margin: 0 0 0 .25em;'>Premium</span>
More Articles By
There’s no time like the holidays to turn on the glitz, and beauty companies are doing just that. From shimmery compacts to Swarovski crystal-encrusted flacons, platinum-dipped applicators to bejeweled tweezers, the star of the season is sparkle and light. After all, without light, a stone—even a gemstone—is just a stone.
This story first appeared in the October 14, 2011 issue of WWD. Subscribe Today.
“Light is very important,” says Al Gilbertson of the Gemological Institute of America. “The more the light is bent as it passes from one medium to another, the more dramatic the play of color can become.”
Once light enters a crystal, it is dispersed into a visible prism. The result is an eye-catching array of brilliant hues. This year’s offerings are indeed luminous—and rare (only 1,000 bottles of Bond No. 9’s Incandescent Shooting Super Star have been made).
“Crystals have always been used as a symbol of rarity, wealth and power,” says Gilbertson.
Sounds like a gift that everyone can appreciate.