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Lilie Otto, Maria Elhafed Launch Beauty App Byoutik

The free beauty care booking application created for mobile devices will help consumers book beauty services directly through their handhelds.

Beauty apps are on the rise.

On June 21, Byoutik, a free beauty care booking application created for mobile devices, will help consumers book beauty services directly through their handhelds.

The concept was born last summer, when cofounders Lilie Otto and Maria Elhafed were frustrated with the crowds and long lines at nail salons. Determined to find a solution and create an easier process, the duo set out to streamline the competition with reliable beauticians at affordable prices.

“Our mission is to unify the intimacy of a pampering session with the ease of walking into salons,” said Otto. “Finding great service can be a daunting task and reading through reviews can get confusing and lack precision.”

Byoutik allows customers to search, book and pay for any type of beauty services — makeup, hair care, skin care and nail care. Each stylist has a profile that includes photos, services provided, pricing information, availability and cities they are willing to travel to. Currently the site consists of 30 freelance beauticians from which to choose. The app is available on the iPhone and will eventually be accessible to Android users.