LONDON — Neal’s Yard Remedies is branching out to the Middle East. The natural beauty brand has inked a licensing agreement with Kamal Osman Jamjoom Est, a United Arab Emirates-based retail and manufacturing group, which will oversee 50 Neal’s Yard store openings in the region over the next five years. A debut store is slated to open in Dubai this fall and will be followed by doors in shopping malls in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.
“The Middle East presents a huge growth opportunity for us, and we are delighted that we have found such an experienced and like-minded partner to help us launch Neal’s Yard Remedies in the region,” stated Jonathan Hook, Neal’s Yard’s managing director, referring to Kamal Jamjoom, founder of Kamal Osman Jamjoom Est, who also established The Body Shop there. “Our goal is to become the leading premium organic beauty brand globally, and this is a very important step in that journey.”
The deal will “act as a showcase for Neal’s Yard Remedies’ further expansion plans with like-minded potential partners across the world,” the company stated, adding it aims to open in up to 10 international markets. Other markets under consideration include America and Thailand.
“We are very excited about bringing Neal’s Yard Remedies to the Middle East,” stated Jamjoom, who came into contact with the brand when vacationing in the U.K. “The region is going though a very exciting retail growth phase, and the organic remedies and herbs fit well with our culture.”
Neal’s Yard Remedies, which was founded in Neal’s Yard in London’s Covent Garden, is known for natural products packaged in distinctive blue bottles.