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Plugged In

These days, press releases are as memorable as the products they’re promoting.

From left: USB ports from L’Oréal, Fendi, Harajuku Lovers and Smashbox Cosmetics.
Appeared In
Special Issue
Beauty Inc issue 10/14/2011

These days, press releases are as memorable as the products they’re promoting. To wit, the slew of cuter- than-cute USB ports that have crossed our desks recently. A Fendi bag may not be in our future, but who can resist the miniature matte black Baguette promoting the company’s new fragrance, Fan di Fendi? And Smashbox’s clever camera? That’s what we call flash drive!

This story first appeared in the October 14, 2011 issue of WWD.  Subscribe Today.