with contributions from David Bazner
 on September 19, 2012

PARIS — Rives de la Beauté, the five-day event showcasing the link between Paris and beauty, kicked off its fourth annual session on Wednesday.

Spanning the City of Light’s Left and Right Banks, it includes walks involving shops, galleries, installations and conferences — all of which are meant to highlight beauty’s multidimensional aspect and the way in which it relates to other fields, such as music, movies and fashion.

At Aesop, 64 Rue Vieille du Temple, the short film “Morphe,” created with Lucy McRae, is shown in a loop, for instance. And a taste of French advertising from the late Thirties to the Eighties can be had at Bibliothèque Forney, 1 Rue du Figuier, where the first major retrospective of Bernard Villemot’s iconic posters are on display. Other stops include the Musée du Quai Branly, Village Royal and Trend Union.