In the run up to the holidays, skin care and makeup seem to be beating out fragrance.
This story first appeared in the December 14, 2012 issue of WWD. Subscribe Today.
On Thursday, The NPD Group’s NPD BeautyTrends division released figures for November 2012. Of the $826 million spent on prestige beauty products in November, makeup comprised 37 percent of the business with a 3-percent gain and skin care, 32 percent of the business with a 6-percent increase. Despite the flood of new fragrance launches, scent sales represented just 29 percent of prestige beauty dollars, a decrease of 1 percent. Overall, total prestige beauty sales increased 3 percent in November.
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Year to date (January through November) prestige beauty sales were $8.4 billion, up 8 percent over a year ago. Skin care sales increased 10 percent in that time, makeup 7 percent and fragrance 6 percent.