WWD.com/beauty-industry-news/marketing-trends/statistics-popularity-contest-5849540/

Each month, Stylophane’s Facebook Index ranks the brands with the biggest presence on the social networking site. Here, the top 10 in beauty for February:

 

1. DOVE

Number of Likes: 5,940,649, Up 20.4 %

2. MAC

Number of Likes: 3,010,560 Up 10.7 %

3. L’ORÉAL PARIS/ BRAZIL

Number of Likes: 2,770,428 Up 15.3 %

4. KAT VON D

Number of Likes: 2,569,261 Up 14.6 %

5. MAYBELLINE

Number of Likes: 1,950,612 Up 21.6 %

6. COVER GIRL

Number of Likes: 1,945,968 Up 10.6 %

7. CLINIQUE

Number of Likes: 1,655,117 Up 5.7 %

 

8. L’ORÉAL PARIS/ U.S.A.

Number of Likes: 1,251,130 Up 6.13 %

9. NEUTROGENA

Number of Likes: 1,196,013 Up 10.49 %

10. BURT’S BEES

Number of Likes: 1,028,830 Up 8.89 %

 

Source: Stylophane Facebook Index