WWD.com/beauty-industry-news/marketing-trends/trending-now-snake-charmer-7579000/
government-trade
government-trade

Trending Now: Snake Charmer

Snake is the must-have motif for spring, seen everywhere from makeup to night cream.

Appeared In
Special Issue
Beauty Inc issue 03/21/2014

Snake is the must-have motif for spring, seen everywhere from the makeup collection musician Santigold worked on for Smashbox to Nip + Fab’s Viper Venom night cream. “I am a huge fan of snake, with its classic wrapping and engaging form,” says Sonia Kashuk, who was inspired by jewelers like David Webb and Bulgari when creating her colorful spring cosmetics bags and brushes. “The texture lends itself to dimension and color, so it was just a twist on something very classic.”

This story first appeared in the March 21, 2014 issue of WWD.  Subscribe Today.