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What’s Selling Where: Lipstick

Here are the lipsticks (and colors) that bring a smile to retailer’s lips.

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Appeared In
Special Issue
Beauty Inc issue 06/17/2011

From Argentina to Asia and points in between, here are the lipsticks (and colors) that bring a smile to retailer’s lips.

This story first appeared in the June 17, 2011 issue of WWD.  Subscribe Today.

New York City, U.S.A.
Saks Fifth Avenue

Dior Addict Lipstick in Beige Mondaine ($28) & Chanel Rouge Coco Shine in Antigone ($32) “Rouge Coco Shine is one of our best performers. The hydrating sheer formula gives lips a healthier and fuller appearance. Dior Addict in Beige Mondaine, an exclusive color for Saks, is the perfect neutral and can be worn by any woman. The hydrating formula adds the perfect touch of color and shine.” —Deborah Walters, senior vice president and general merchandise manager, beauty

 

Milan, Italy
Coin
DiorKiss in shade 578 (27 euros or $38.35 at current exchange)
“Our consumers are opting for this lipstick because of its shade and the value of the brand.” —Paolo Valerio, perfumer and cosmetics manager, Gruppo Coin

Buenos Aires, Argentina
Perfumerias Juleriaque
Lancôme L’Absolu Rouge ($165 ARS or $40.40)
“This is the best-selling lipstick in our store and in Argentina. Lancôme is the leading brand in the country, so it has a very prestigious reputation and very strong marketing muscle. Plus, it contains Pro-Xylane as an ingredient, which regenerates lips. The color palette was very well received by Argentinian women.”—Candela Zamarguliea, marketing director

Moscow, Russia
Articoli

MAC Lipstick in Myth (730 rubles or $26)
People like MAC because it’s used by professionals. Pale colors, like Myth, have become very popular because they bring out the eyes.” —Olga Pivovarova, saleswoman/makeup artist

Hong Kong
Lane Crawford

Dior Addict (HKD 230 or $29.60)
“Dior Addict launched in February and replaced the Dior Addict Lip Maximizer as the number-one lipstick/lip gloss in just two months. Dior’s strategy to push makeup was refreshing, as they brought a strong fashion element to the beauty business, which is primarily dominated by ads on skin care, whitening and antiaging products in the Hong Kong market. Dior is one of our most successful beauty brands and, like many of our brands, continues to enjoy sales growth.” —Morgan Tan, general merchandise manager, cosmetics

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