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From Argentina to Asia and points in between, here are the lipsticks (and colors) that bring a smile to retailer’s lips.
This story first appeared in the June 17, 2011 issue of WWD. Subscribe Today.
New York City, U.S.A.
Saks Fifth Avenue
Dior Addict Lipstick in Beige Mondaine ($28) & Chanel Rouge Coco Shine in Antigone ($32) “Rouge Coco Shine is one of our best performers. The hydrating sheer formula gives lips a healthier and fuller appearance. Dior Addict in Beige Mondaine, an exclusive color for Saks, is the perfect neutral and can be worn by any woman. The hydrating formula adds the perfect touch of color and shine.” —Deborah Walters, senior vice president and general merchandise manager, beauty
DiorKiss in shade 578 (27 euros or $38.35 at current exchange)
“Our consumers are opting for this lipstick because of its shade and the value of the brand.” —Paolo Valerio, perfumer and cosmetics manager, Gruppo Coin
Buenos Aires, Argentina
Lancôme L’Absolu Rouge ($165 ARS or $40.40)
“This is the best-selling lipstick in our store and in Argentina. Lancôme is the leading brand in the country, so it has a very prestigious reputation and very strong marketing muscle. Plus, it contains Pro-Xylane as an ingredient, which regenerates lips. The color palette was very well received by Argentinian women.”—Candela Zamarguliea, marketing director
MAC Lipstick in Myth (730 rubles or $26)
“People like MAC because it’s used by professionals. Pale colors, like Myth, have become very popular because they bring out the eyes.” —Olga Pivovarova, saleswoman/makeup artist
Dior Addict (HKD 230 or $29.60)
“Dior Addict launched in February and replaced the Dior Addict Lip Maximizer as the number-one lipstick/lip gloss in just two months. Dior’s strategy to push makeup was refreshing, as they brought a strong fashion element to the beauty business, which is primarily dominated by ads on skin care, whitening and antiaging products in the Hong Kong market. Dior is one of our most successful beauty brands and, like many of our brands, continues to enjoy sales growth.” —Morgan Tan, general merchandise manager, cosmetics