Marketing and Trends

Accessories News

Marketing and Trends

Kathy O'Brien

Kathy O’Brien: The Transformation of Marketing in a Digital World

The growth of digital has transformed the power of marketing from brands to the consumer.

Alicia Yoon

Peach and Lily’s Alicia Yoon Talks Korean Beauty in Digital Means

In order to sell Korean beauty products, it’s imperative to understand the culture.

David Olsen

Net-a-porter’s David Olsen on Buying Without Trying

According to Olsen, beauty at Net-a-porter, which launched about two years ago, has been a huge success.

WWD Digital Forum: Beauty

Beauty’s leading thinkers came together in New York recently to explore ways of engaging consumers in the ever-competitive digital space.

Aurelie Brisac

Aurelie Brisac on Cultivating a Grassroots Strategy in China

One key to success in the country is relationships with its retail partners.

Nicole Tiberia and Alessio Rossi

Alessio Rossi and Nicole Tiberia on the Power of User-Generated Content

Brands are now understanding the power of user-generated content and how it can be utilized in visual marketing.

Dr. Parham Aarabi

ModiFace’s Take on Evolving Virtual Makeovers

According to Parham Aarabi, founder and chief executive officer of ModiFace, virtual makeovers lead to selfies, which boost e-commerce sales.

Guive Balooch

L’Oréal Evolves Makeup Genius App

The digital platform, which has been downloaded more the 1.4 million times, helped propel L’Oréal Paris to the 50th most innovative company of 2015.

Thia Breen

Thia Breene to be Elected Chair of Personal Care Products Council

Breen, group president of North America at Estée Lauder Cos. Inc., will be succeeding E. Scott Beattie of Elizabeth Arden.