The beauty industry’s love of tennis continues.
With the signing of Rafael Nadal to be spokesman for Lanvin fragrances, Inter Parfums SA, the French fashion house’s licensee, is the latest fragrance marketer to score a tennis star.
In announcing the international pact on Tuesday, Paris-based Inter Parfums SA said Nadal, 22, will front a new line of fragrances slated to be launched next summer called Lanvin L’Homme Sport.
Nadal joins fellow players Serena and Venus Williams, Andre Agassi, Maria Sharapova and Andy Roddick off the court and in beauty and fragrance games.
In 2000, Avon signed the Williams sisters, and the two appeared...
Nadal Tapped for Lanvin Scents
Nadal Tapped for Lanvin Scents
by
Posted Wednesday October 01, 2008
From WWD Issue 10/01/2008
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