His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
The brand will likely execute “some sort of transaction” before the end of the year to support gains, said founder Nova Covington.
For the aesthetician, it’s all about keeping things simple.
Lee will enter the retailer on Earth Day with her rebranded, repackaged line.
Consumers are interested in natural perfumes but are often disappointed in their results.