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LONDON — Beauty is getting the Bamford treatment.
This story first appeared in the February 13, 2008 issue of WWD. Subscribe Today.
The apparel, accessories and homewares brand began introducing items from its Bamford Body line, which comprises two product lines, in its stores in December.
Bamford is the brainchild of Lady Carole Bamford, who opened an organic farm shop and cafe on Daylesford, her 1,700-acre Gloucestershire estate, in 2004. The business has since grown to include a number of cafes, as well as Bamford, a women’s wear line, Bamford & Sons, a men’s wear collection, and Bamford Haybarn spa.
“The Body Collection was a natural evolution and extension of the Bamford brand,” said Sarah McCubbin, head of marketing and sales at Bamford Body. “It’s a wonderful lifestyle brand.”
In keeping with the focus on environmentally friendly farming and manufacturing methods used in the production of other Bamford product categories, Bamford Body is based on natural ingredients.
“The Botanic Collection is very natural,” said McCubbin, adding it was blended without genetically modified ingredients, parabens, mineral oils, sodium lauryl sulphates, synthetic fragrances or artificial coloring.
Bath oils, massage oils and soaps from the line, which focuses on the therapeutic benefits of essential oils, were introduced in December. All items are available in either Geranium or Eucalyptus scents.
“It’s been really well received,” said McCubbin, adding some items are already close to selling out.
Botanic Collection body washes, body lotions, shampoos and conditioners will roll out to stores this month. Prices range from 5 pounds, or $9.80, per 50-ml. bottle of shampoo to 36 pounds, or $70.62, for a 250-ml. bottle of bath oil.
As its name implies, the Organic Collection’s body oils and creams are made using organic ingredients, which are certified by the Soil Association. The line, which hits stores this month, comprises Organic Camomile Nourishing Body Oil and Organic Camomile Body Cream, as well as Organic Rosemary Nourishing Body Oil and Organic Rosemary Body Cream. Oils are available in 50-ml. and 200-ml. versions priced at 12 pounds and 36 pounds, respectively, or $23.54 and $70.62. Body creams retail at 10 pounds, or $19.62, for 50 ml., and 32 pounds, or $62.77, for 200 ml.
Most products are available in travel-size versions.
“Lady Bamford travels a lot,” said McCubbin. “To be able to take a little piece of luxury away with [them], a little piece of home, is something quite important for our customers.”
Products are packaged in environmentally friendly tubes and flacons, which are similar to ones used for a collection of Bamford baby products introduced in 2007.
McCubbin plans to introduce the brand into wider distribution in the U.K. this year, as well as enter the U.S. and Europe. Industry sources estimate Bamford Body could generate upward of 250,000 pounds, or $490,445, in its first year.
— Brid Costello
Tang Promoted at L’Oréal
NEW YORK — The L’Oréal Professional Products Division of L’Oréal USA has promoted Nathalie Tang to vice president and general manager of Redken and PureOlogy Worldwide.
Tang, who most recently was vice president of global marketing for Redken, replaces Edourd Rouche, who left the company Friday to join Polo Ralph Lauren Corp. subsidiary Impact 21 Co. Ltd., where he will manage the fashion firm’s business in Japan.
Tang began her career at the professional business unit of L’Oréal USA in 1999 as a product manager for L’Oréal Professional in the U.K. before moving to New York in 2002 to join Redken. Tang will report to David Craggs, president of L’Oréal Professional Products Division. Pat Parenti remains vice president and general manager of Redken and PureOlogy in the U.S. He will continue to report to Craggs.
— Andrea Nagel
Changes at Valois
PARIS — Valois has just rebranded its sampling division.
The Marly-le-Roi, France-based packaging giant now calls the business, which was formerly named Valois Sampling, Indigo by Valois. Among its other projects, Indigo by Valois intends to broaden its client reach outside of the cosmetics field and into the home sector, said Jean-Jacques Ligny, the division’s director, without divulging specifics.
According to the company, there’s been an increased focus on samples these days, e.g., for each fragrance sold, four samples are distributed.
— Meredith Batastini