L’Occitane en Provence, which has produced natural skin care products with ingredients such as lavender sourced from local French farmers for decades, is introducing in spring its first collection of organic facial skin care products, called Organic Olive Oil Cream Based Care.
This story first appeared in the January 5, 2009 issue of WWD. Subscribe Today.
The five-item collection, which is poised to launch in April, includes a cleansing foam and milk, a masque, a moisturizer and a toning mist. Prices for the line, which is Ecocert certified, have yet to be finalized.
Aside from the Organic Olive Oil Cream Based Care initiative, L’Occitane also is building up its assortment of body care, fragrance and skin care products in hopes of boosting sales during the first half.
First, the French firm aims to bolster its Shea Butter brand to mark the 25th anniversary of its original Shea Butter body cream, whose shea butter is sourced via fair trade agreements with villages in the West African country of Burkina Faso.
In January, the company will introduce five new Shea Butter scents and a repackaged version of its original shea butter cream ($38 for 7 oz.). The new Shea Butter products will come in rose, vanilla, frangipani, ylang-ylang and acacia scents and are each priced at $21 for 3.4 oz.
The firm will introduce in February an eaux de toilette ($46), which has sweeter base notes of apricot and vanilla, to its Honey Lemon range, as well as a massage oil ($17) in the same scent as the edt. Also being added to the Honey Lemon line is a lip gloss for $9 and a candle for $23.
Also in February, L’Occitane will introduce an antiaging, organic skin care item called Imortelle. The mineral-infused, SPF 20 cream is designed to combat free radicals and is free of parabens and petrochemicals.
All told, the first half launches could combine to generate $20 million in first-year retail sales in the U.S., according to estimates by industry sources.