Shea Terra Organics will be launched on Beautysage.com on May 21, with two new lines, the Hair Food Collection and a baby line. Industry sources expect the brand could generate $500,000 in first-year retail sales.
Shea Terra’s new Hair Food Collection includes a shine-inducing Mongongo and Banana shampoo conditioner and hair mask, priced from $18 to $28, a Marula & Ximenia Shampoo and Conditioner, $28 each, and Treatment Oil, $42, for dry, damaged hair. A Moroccan Argan Virgin Olive Oil Shampoo and Conditioner, each $28, and Hair Oil, $42, will also be part of the range.
The baby line will feature three collections; Bananas & Monkey Bread, Goats in the Argan and Marula Rooibos & Bees — each comprising a moisturizer, body wash and shampoo. All baby products will be priced at $28 apiece.
“I am so excited that Shea Terra Organics will be a part of the amazing assortment of brands featured on Beautysage,” said Tammie Umbel, chief executive officer and founder of Shea Terra Organics. She donates a portion of the proceeds for each of her products to various programs that benefit African communities. “My goal is to continue to find unique ingredients from Africa and create a skin care line that benefits everything affecting your body.”
Beautysage.com, which is part of e-commerce site Youbeauty.com, was created by Dr. Mehmet Oz and Dr. Michael Roizen in 2011 with the mission of supplying its visitors with measuring tools to aid improvement of their skin and hair, manage stress levels, sleeping and self-esteem.