After a five-year hiatus, Adriana Lima has returned to her role as global spokeswomen for Maybelline New York.
She joins Maybelline’s current spokesmodels, such as Christy Turlington and Jourdan Dunn. Lima previously served in her latest role from 2003 to 2009.
“I am so honored to be working with Maybelline New York again,” said Lima. “I have always admired the power and beauty that exists within every woman, so I am very proud to represent a brand that empowers women to make their mark. Plus, everyone loves when work feels like seeing old friends.”
Lima will appear in Maybelline’s print and television ad campaigns this summer.
“We are truly excited to welcome back Adriana to the Maybelline New York family,” said Jerome Bruhat, global brand president of Maybelline New York. “We believe that she epitomizes the brand values of Maybelline in both her work and humanitarian efforts. In addition, Adriana is the most globally renowned model on social media. The power of her influence is unquestionable.”