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Aerin Lauder’s Inspiration: From Life to Launch

For Lauder, a memory is a springboard to product creation.

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The Beach
“Over the years, I’ve had the opportunity to visit so many beautiful beach destinations around the world. Each location is so unique, each with its own culture and style,” said Lauder. “I wanted to capture those individual elements from exotic locations such as the Côte d’Azur and Patmos and incorporate that into my accessories collection.”

Flowers
“The Aerin Home Fragrance collection is a group of floral scents for different times of the year, ranging from woodsy florals to light, refreshing bouquets that add depth and personality to any interior space,” said Lauder. “I love the Aerin signature scent Sky Flower, which has gardenia and magnolia mixed with a touch of Bourbon vanilla that makes it a perfect scent for spring.”

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Aspen
“Aspen is so special to my family and has given us so many memories over the years,” said Lauder. “Aspen’s style is sophisticated yet rustic and a touch relaxed. I wanted styles in our fall collection to embody a sense of country elegance.”

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