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Army of One

Entourage begone. Brooke Hogan has a DIY approach to red-carpet beauty.

Appeared In
Special Issue
Beauty Inc issue 04/20/2007

Entourage begone. Brooke Hogan has a DIY approach to red-carpet beauty.

This story first appeared in the April 20, 2007 issue of WWD.  Subscribe Today.

When it comes to awards shows, primping ain’t easy. Many a Hollywood darling has turned desperate diva when awards season rolls around, enlisting a hair and makeup task force to prepare her for the maelstrom of head-to-toe critiques from red-carpet reporters. Not so for Brooke Hogan, daughter of Eighties wrestling icon Hulk Hogan. At this year’s Grammys, the teenage singer opted to do her own hair and makeup. Here, Hogan, who’s currently filming the fourth season of her reality show Hogan Knows Best and recording her second album, fills us in on her beauty secrets and the inspiration for her glam look.

What kind of look were you going for at the Grammys?
Brooke Hogan: I was going for the Jayne Mansfield look. I looked her up on the Internet and printed up a picture and taped it next to my mirror and just started copying. It only took me about an hour to get ready. I like doing my makeup like that, with the dark eyes and the red lips. To make the wavy hair, I took a curling iron and curled it and I found out, by trial and error, that if you brush through the curls they’ll all bunch together into one big wave.

What was the red-carpet reaction?

B.H.: Usually when I walk onto the carpet I get a great pop of flashbulbs, but with the Grammys, I got blinded. When everyone saw me, they couldn’t believe the transformation. I really looked glammed out.

Why did you decide to forgo the hair and makeup squad?
B.H.: I do my own most of the time because I know my face and body better than anyone else does. If you have somebody else do it, they don’t know your face like you do.

What products did you use?
B.H.: I used to buy makeup from Walgreens and do the $3 foundation, but my skin started breaking out from it. I don’t usually spoil myself but I ended up going to Dior and getting a tinted moisturizer, translucent powder and liquid eyeliner. For my hair I used a drugstore curling iron from Revlon.

Who first taught you how to apply makeup?
B.H.: My mom. I used to watch her in the mirror. I was also buying magazines to find hairstyles that I could copy. I went from being the girl with 20 butterfly clips in her hair to copying styles from magazines.

What products can’t you live without?

B.H.: I just got into this Dove body wash that has lotion in it. I forget to put lotion on so this leaves me semi-moisturized. I can’t live without my Dior makeup—it hasn’t given me one zit yet. And Scott Barnes Body Bling is great.

Is there a hairstylist or makeup artist who’s work you love?
B.H.: Ken Pavés. He knows how to make hair look perfect.

If the singing career doesn’t pan out, would you ever consider becoming a makeup artist?

B.H.: I would definitely do it. I always do my friend’s makeup and I like making people look pretty.