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Chantal Roos has built successful fragrance franchises for decades—those of Yves Saint Laurent, Issey Miyake and Jean Paul Gaultier, to name just a few. Now, a new designer is in her sights: Diane von Furstenberg, with whom she is working on building a beauty empire. Roos is readying a von Furstenberg fragrance in partnership with ID Beauty for an October launch, and plotting out other categories (including color cosmetics and skin care) for the designer. “If a person is iconic in their own world—which Diane is—the fragrance has to be the same,” says Roos. The decision to sign a licensing agreement with ID Beauty was logical, says Roos. “It’s not possible to do every aspect,” she says. “We wanted to work with an experienced company who would allow us to handle the concept and creative parts.” While Roos always seems to have her finger on the pulse of what’s next, she doesn’t proclaim to have a crystal ball for predicting the future. “Timing is key for anything—to tell you what the market will be in 10 years would be very arrogant,” she says. There are a few things she always looks to for market indications, though: “Decoration, architecture and fashion. You have to live in the world and observe the big things as well as the small.”
This story first appeared in the May 20, 2011 issue of WWD. Subscribe Today.