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Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe.
Blanchett, who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company, will be the face of an advertising campaign for a new eau de parfum called “Sí” that will hit shelves at the end of the summer.
This story first appeared in the May 17, 2013 issue of WWD. Subscribe Today.
The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him.