Friday, May 18 — Mario Cantone was characteristically fearless as host of CEW’s 18th annual Insiders’ Choice Awards, but it was the bloggers who were the real stars. A dozen of the top online scribes were enlisted to present this year’s awards, underscoring their considerable influence with consumers. “Bloggers and online influencers are today’s superconsumers,” noted CEW’s president Carlotta Jacobson. “They are in constant contact with their readers and their followers value their opinion.” This year’s awards certainly gave them much to write about. Big winners included Shiseido, Clinique, Lancôme and Estée Lauder in the prestige arena, while L’Oréal Paris, Neutrogena, Sally Hansen and Cover Girl all took home honors on the mass side. The ceremony wasn’t dominated only by big brands. Up-and- comers like Ojon, Rita Hazan and Supergoop also received coveted crystal statues at the standing- room-only event.
This story first appeared in the June 15, 2012 issue of WWD. Subscribe Today.