Ulli Lindauer has been named senior vice president of fragrance marketing for Chanel.

This story first appeared in the January 28, 2009 issue of WWD.  Subscribe Today.

Lindauer, formerly vice president of marketing, European Designer Fragrances for L’Oréal, will report to Christine Dagousset, executive vice president of Fragrance and Beauté for Chanel.

In her new role, Lindauer will be responsible for developing Chanel’s fragrance business strategy and executing launches by leading the marketing team and collaborating with retailers, said Dagousset.

Lindauer replaces Laurie Palma, who has been named senior vice president of fragrance olfactive development for Chanel globally.

“Ulli brings strong marketing and business expertise across varied distribution channels and a successful track record of launching and reinvigorating high-end fragrances to her new position,” Dagousset said. “Additionally, her strategic, creative and analytical skills make her well qualified for this challenging and important role.”

At L’Oréal, Lindauer created and executed strategic plans for a number of brands, including Viktor & Rolf, Diesel and Paloma Picasso; managed distribution models and retailer relationships, and oversaw all marketing and public relations efforts for the brands in the firm’s European Designer Fragrances division. She has also held marketing roles at Lancôme and Coty.