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Katy Perry’s wide awake and ready to go full speed ahead on her fragrance franchise with a new partner: Coty Inc.
The singer-songwriter signed a deal Wednesday which will involve creating a new line of signature fragrances with the beauty giant. Coty will also immediately begin distributing Perry’s existing fragrances, Meow and Purr.
This story first appeared in the November 29, 2012 issue of WWD. Subscribe Today.
“I’m excited to share what’s next in my perfumed world, as well as making Purr and Meow more accessible worldwide,” Perry said Wednesday. Perry launched her first fragrance, Purr by Katy Perry, in November 2010 with Nordstrom.
Coty acquired the Katy Perry fragrance license from Gigantic Parfums on July 23.
“Katy is original and daring — her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation,” Renato Semerari, president of Coty Beauty, said Wednesday. Coty’s celebrity fragrance portfolio includes Lady Gaga, Jennifer Lopez and Madonna. The company is also preparing for a 2013 initial public offering.
Perry’s deal with Coty also puts her in a good position to explore other aspects of the beauty industry, possibly including color or skin care. “It will take some time,” she said during an exclusive interview with WWD in November 2011. “I have associated myself with a few of those [brands] — the first-ever Shatter polish OPI put out was in my line [for them]. I’m still doing Proactiv. Even if they stopped paying me, I would still really need it. I’ve always said I’m a product whore, and every woman is looking for something that they can incorporate into their daily regimen.”
And make no mistake, Perry takes her product creation responsibilities seriously. “I have seen a lot of the perfumes out there — some of my peers — and I’m like, ‘Did you really approve this?’” she said in the November 2011 interview. “You can’t just cash in all the time. I’ve always told anyone I’m working with that if I don’t like the product, I’m not going to show up.”
As far as her day job goes, Perry is hard at work on a new album, tentatively slated for a summer 2013 launch; she has said publicly that it will be darker in subject matter than her previous albums. On the acting side, Perry is set to reprise her voice role as Smurfette in “The Smurfs 2,” tentatively set for a July 2013 release.