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This story first appeared in the December 13, 2013 issue of WWD. Subscribe Today.
Makeup artist Gucci Westman brings a halo of cool-girl chic to everything she touches. Her aesthetic seamlessly takes on different forms—ultrahip, understated, polished, glamorous—in the many different mediums in which she works, be it runway shows, magazine editorials, product development or with celebrities.
Her versatility has been increasingly on view at Revlon, where she was named artistic director in 2008. Since her arrival, she’s had a clear vision for what she could offer: more color, more fun, more fashion and more modernity. She has helped push Revlon’s advertising imagery forward with a real-life quality that is also aspirational. For instance, in one campaign, the makeup artist not only allowed spokesmodel Emma Stone’s freckles to shine through, she added more using ColorStay eyeliner. Westman has been prolific on the product-development side, too, creating seasonal collections and leaving her mark on the core collection. “The beauty of being able to do this is the collaboration,” she said. “People bring something out of you. It becomes a free flow of ideas.”
Westman works regularly with renowned photographers, including Annie Leibovitz, Peter Lindbergh and Mario Testino; her editorial work this year included a slew of covers, such as Katy Perry for Vogue and W and Claire Danes for British Vogue. For her magazine projects, Westman enjoys delving into the narrative. “When you create a character, it’s not about a lip or an eye,” she said. “It’s about the whole picture. I love the epic shots.” Epic: The word could just as easily be applied to the career Westman has created for herself—and her impact on beauty overall.