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Elana Drell-Szyfer Gets Expanded Role at Ahava

During her tenure as acting group chief operating officer and ceo of Ahava North America, she repositioned and relaunched the brand in 2011.

Elana Drell-Szyfer, Ahava’s chief exective officer of North America, has been appointed ceo of Ahava worldwide, succeeding Yacov Ellis, who will pursue other opportunities after a decade in the job. Drell-Szyfer will assume her new position on Sept. 1.

During Drell-Szyfer’s two-and-a-half-year tenure as acting group chief operating officer and ceo of Ahava North America, she repositioned and relaunched the brand in 2011. Since the relaunch, the brand has experienced double-digit growth in all of its key U.S. retail partners.

In her new role, Drell-Szyfer will report to the board of directors and be charged with continued growth of the company outside of Israel, entry into China and the establishment of a European affiliate, as well as increasing operational capabilities and efficiencies.