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Elizabeth Arden Taps Rebecca Restrepo

As the brand's first global makeup artist, she will serve as a brand spokesperson and creative adviser on a range of projects.

Elizabeth Arden has named Rebecca Restrepo as its first global makeup artist.

This story first appeared in the April 20, 2012 issue of WWD.  Subscribe Today.

“We searched for an artist who could inspire, educate and connect with our community and Rebecca is the perfect fit,” said Kathy Widmer, executive vice president and chief marketing officer for Elizabeth Arden Inc. “Rebecca will serve as a brand spokesperson and creative adviser on everything from educational videos to beauty consultant training.”

Restrepo will also work closely with the brand on trend forecasting and editorial and film projects and she will share advice with consumers through Elizabeth Arden’s social media channels and on-counter tools.

“Elizabeth Arden is a brand I’ve known and loved my whole life,” said Restrepo. “As an artist, it is exciting to partner with a brand that not only makes quality products, but also shares my passion for making beauty accessible to all women.”