Fashion Fair Cosmetics Names New President

Desirée Rogers, ceo of Johnson Publishing Co., said Clarisa Wilson has been consulting with the firm for several months.

Clarisa Wilson

Fashion Fair Cosmetics, the prestige makeup brand targeting women of color, has named a new president, Clarisa Wilson, to head up its estimated $40 million to $50 million global beauty business.

This story first appeared in the July 26, 2011 issue of WWD.  Subscribe Today.

Carried in 640 outlets globally, including Macy’s Inc., Dillard’s Inc., Belk and The Bon-Ton Stores Inc., the brand is owned by Chicago-based Johnson Publishing Co. LLC.

Wilson most recently served as president of Carol’s Daughter; she plans to move to Chicago from New Jersey in the next several months.

What attracted Wilson to Fashion Fair most, Wilson said, was its “DNA. It’s an iconic brand and it’s a wonderful opportunity to serve a market that’s absolutely dynamic and growing and exciting. It has been in business for 38 years,” said Wilson, who served as director of sales and marketing at Johnson Publishing Co. for now-defunct Eboné Cosmetics from 1992 to 1993.

Wilson said her first order of business is to “leverage the brand’s DNA into the product line so there will be more fashion and color stories, and we will take these stories to the Web site,” to be relaunched mid-August.

Desirée Rogers, chief executive officer of Johnson Publishing Co., said Wilson had been consulting with the firm for several months and that the next natural move was to name her president. Fashion Fair’s last president, Anne Sempowski Ward, left the firm in July 2010.

Earlier this month, Johnson announced it had partnered with J.P. Morgan Chase’s Special Investments Group, which invested an undisclosed sum into the publisher of Ebony and Jet magazines. At the time, Rogers said the money would be used to fund projects including new in-store displays, as well as a more comprehensive marketing plan and a new Web site.