Flash Point

The Personal Care Products Council Annual Meeting and CEW 2011 Beauty Awards Product Demonstration.

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Appeared In
Special Issue
Beauty Inc issue 04/22/2011

Personal Care Products Council Annual Meeting

This story first appeared in the April 22, 2011 issue of WWD.  Subscribe Today.


The bright blue skies in Palm Beach, Fla., mirrored the sunnier outlook at this year’s Personal Care Products Council Annual Meeting, held at the Breakers. “We had double-digit growth in 2010 and expect significant results for 2011,” enthused Beiersdorf’s Magnus Jonsson, echoing the reports of many brands and executives on hand who reported sales increases for 2010. Despite the upbeat atmosphere, a number of hot topics emerged, as the council revealed it is putting an unprecedented emphasis on international affairs. To that end, keynote speaker Joshua Cooper Ramo electrified the crowd with his penetrating insights on China’s incredible growth. (To wit: In the next 15 years, the country will urbanize 300 million people.)

CEW 2011 Beauty Awards Product Demonstration


New Yorkers may not be known for their patience—but it’s a different story when beauty products are involved. The line to gain entry to CEW’s Beauty Awards Product Demonstration stretched all the way down 18th Street, with nary a peep of dissent to be heard. And no wonder. Inside the cavernous 30,000-square-foot space, every beauty brand imaginable touted its latest and greatest, all vying to gain finalist status for a coveted CEW Beauty Award. Allure helped fuel the goings-on with a bit of bubbly to celebrate its 20th anniversary issue, while the blogging community provided on-the- spot updates in their own dedicated lounge.

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