Georg Claussen Dies at 100

Beiersdorf's honorary chairman was chief executive officer of the firm from 1957 to 1979.

BERLIN — Beiersdorf AG said its honorary chairman, Georg W. Claussen, died recently in Hamburg at the age of 100.   

This story first appeared in the March 28, 2013 issue of WWD.  Subscribe Today.

Claussen had strong family ties to the company. His great uncle, Oscar Troplowitz, invented the original Nivea cream in 1911.

After studying business and training in the chemical sector, Claussen started his tenure at Beiersdorf in 1938.
He became chief executive officer in 1957, and served in the role for 22 years, then moving to the supervisory board, and finally becoming honorary chairman in 1989.

He is credited with helping to build Beiersdorf into an international company and launching lines including Atrix, 8×4 and Eucerin ph5.  Additionally, he helped regain some of the international rights to the Nivea brands that had been taken from the Hamburg-based company following World War II.

Beiersdorf chief executive officer Stefan Heidenreich said, “We have lost a towering businessman and luminary. Georg W. Claussen has left a lasting mark on Beiersdorf, and what he achieved laid the foundation for today’s success.”