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Georgia May Jagger Becomes the Face of Just Cavalli’s New Scent

The women's fragrance is due to hit shelves in February 2013.

Georgia May Jagger has been named the face of the upcoming Just Cavalli women’s fragrance, due out in February 2013. “She is a playful temptress,” said Roberto Cavalli, discussing the choice. Jagger — a daughter of Mick Jagger and Jerry Hall —will appear worldwide in the scent’s television campaign directed by Jonas Äkerlund and print advertisement lensed by Mario Sorrenti. “It is the first fragrance that I have ever done, so it is a huge honor!” enthused May Jagger. Most recently, she modeled in the closing ceremony of the London Olympic Games. Coty Inc. holds the fragrance licenses for Just Cavalli and Roberto Cavalli.