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Hurley Kicks Off Lauder’s Breast Cancer Awareness Effort

It wasn't just Elizabeth Hurley's star wattage that lit up Bloomingdale?s 59th Street store during a personal appearance there Thursday evening.

It wasn’t just Elizabeth Hurley’s star wattage that lit up Bloomingdale’s 59th Street store during a personal appearance there Thursday evening. The actress, along with Michael Gould, chairman and chief executive officer of Bloomingdale’s, Leonard Lauder, chairman of the Estée  Lauder Cos. Inc., and cartoonist Marisa Acocella Marchetto, threw an oversized light switch that illuminated the exterior of the store in a pink hue in recognition of National Breast Cancer Awareness Month.

With the lighting, a first for the store, Bloomingdale’s became one of some 200 structures being illuminated by Lauder’s  Breast Cancer Awareness Campaign.

“I love it when October comes around every year because that’s the month we get to go around the world to tell women that breast cancer is 98 percent curable if it’s detected early,” said Hurley, an Estée Lauder spokeswoman.

“That’s the closest thing we have to a cure,” Marchetto, a breast cancer survivor who wrote a best-selling graphic novel called “Cancer Vixen,” said of early detection. “We’re doing this in honor of all the women in the world,” said Marchetto, who is working on her third graphic novel, due out next year. “And we’re not going to stop doing this until we have a world of pink, a world without breast cancer.”

Hurley added that since its inception, the Breast Cancer Research Foundation, which was founded in 1993 by Lauder’s senior corporate vice president, Evelyn H. Lauder, has raised a total of $220 million for breast cancer research and awareness through June.

Following the flipping of the switch on the Lexington Avenue side of Bloomingdale’s, Hurley and Marchetto went up to the store’s balcony where they signed “pink ribbon” beauty products manufactured by Lauder, the sales of which benefit breast cancer research. The two also autographed pink umbrellas and tote bags, which were illustrated by Marchetto and are available at Bloomingdale’s.

The store will be bathed in pink light for the remainder of October.