Julia Goldin Exits Revlon

The company's global chief marketing officer and senior vice president left on Jan. 31, according to a spokeswoman.

NEW YORK ­— Julia Goldin, global chief marketing officer and senior vice president at Revlon Inc., left the company on Jan. 31, according to a company spokeswoman.

Goldin’s exit follows a series of tough moments for the company, most recently its December statement that Revlon would be exiting China. That move was the first major strategy change since Lorenzo Delpani took over as chief executive officer in October, after Revlon acquired The Colomer Group, and resulted in the layoffs of about 1,100 employees. When Goldin joined Revlon in September 2010, she told WWD that building Revlon’s business in Asia was a top priority for her, saying that China, Hong Kong, Japan, Taiwan and India were “ripe for expansion.” Prior to joining Revlon, she spent 13 years with the Coca-Cola Co., serving last as deputy chief marketing officer for Coca-Cola Japan.

In April, Chris Elshaw, Revlon’s executive vice president and chief operating officer, told Wall Street analysts during the company’s first-quarter earnings call that in the second half of 2012, the company’s sales in China began to decelerate as the economy slowed. At that time, he said Revlon began “proactively reducing inventory with our distributors.” Business continued to soften in China.

In a Form 8-K filed with the Securities and Exchange Commission last Thursday, which updated a December filing, Revlon stated it is implementing its integration plan with The Colomer Group, as well as additional restructuring actions identified to reduce costs across the company’s businesses.

A spokeswoman for Revlon said Goldin has left “to pursue other opportunities,” and noted that Javier Asarta, the current cmo of the Professional business the company acquired from Colomer, will lead the Revlon Consumer marketing team in the interim. Goldin did not respond to requests for comment by press time, and nor did Delpani, Elshaw and David Kennedy, vice chairman of the board.