PARIS — In the wake of the exit of Kenzo’s chief executive officer Alberto Lavia, who is heading to Façonnable, James Greenfield will assume operational management of the Paris fashion house, effective Sept. 1.
Greenfield said his title would be senior vice president. Previously, his responsibilities encompassed women’s ready-to-wear, licenses and communications.
He will report to Pierre-Yves Roussel, ceo of the fashion division of LVMH Moët Hennessy Louis Vuitton and chairman of the board of Kenzo Mode. Greenfield, a seven-year veteran of LVMH, has also worked at L’Oréal and Printemps department store.
In an interview on Monday, Greenfield said Kenzo, undergoing a creative revival under designer Antonio Marras, would renovate up to 50 shop locations this year with a new design concept. And on Wednesday, Kenzo will christen a 5,400-square-foot flagship on the Avenue George V here, its largest unit in the French capital and next door to the Louis Vuitton flagship on the Champs-Elysées.
The previous Kenzo location on George V will become a lifestyle store called Luxury Living selling home furnishings collections by Fendi and Kenzo. Later this month, Kenzo plans to move to new headquarters on the Rue Vivienne, Greenfield added.