WWD.com/beauty-industry-news/executive-changes/la-prairie-names-global-color-ambassador-6115483/
government-trade
government-trade

La Prairie Names Global Color Ambassador

Raychel Wade has been appointed to the post.

PARIS — La Prairie has named Raychel Wade its global color ambassador.

 

Wade, who since fall 2009 had been the Beiersdorf-owned brand’s North America color ambassador, began her new job in June.

 

She is in contact with consumers and the media in La Prairie’s 82 markets. Wade is also to supply content for the brand’s Web site, online communications and social media.