PARIS — French actress and singer Arielle Dombasle will appear in three online spots for La Prairie’s trio of fragrances, called Life Threads.
This story first appeared in the October 13, 2009 issue of WWD. Subscribe Today.
Starting Oct. 15, she is to be in a Webisode for each of the Silver, Gold and Platinum scents. The spots will be accessible through lifethreads.com and laprairie.com.
As reported, singer Lucy Kaplansky has also penned a song for the fragrances’ introduction. The song will be played on the Life Threads Web site.