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Linda Levy Joins Perfumania

She will serve as senior vice president and chief marketing officer, after spending three years at Macy’s Inc.

Linda Levy has joined Perfumania Holdings Inc. as senior vice president and chief marketing officer, after spending three years at Macy’s Inc. as vice president of marketing for cosmetics and fragrances.

This story first appeared in the October 19, 2012 issue of WWD.  Subscribe Today.

One of her stated goals is to create a unity between the group’s parts — the Perfumania retail stores and Five Star Fragrances and Parlux Fragrances marketing arms.

To help her do this, Levy has created a team, which includes former Macy’s vice president Holli L. Westby as senior vice president of sales; former Estée Lauder executive Diana Espino as vice president of marketing and brand development, and Pat Werblin, a publishing veteran who has signed on as vice president of advertising, public relations and social media.