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NEW YORK — Beauty company Living Proof has named Jill Beraud chief executive officer, effective Jan. 9. Most recently, Beraud was president of Starbucks/Lipton Joint Ventures and global chief marketing officer of PepsiCo. Beraud has also served as chief marketing officer of Victoria’s Secret and executive vice president of marketing for Limited Brands Inc.’s broader portfolio of specialty brands, including Bath & Body Works, C.O. Bigelow, Express, Henri Bendel and Limited Stores. Beraud began her career at Procter & Gamble.
This story first appeared in the December 16, 2011 issue of WWD. Subscribe Today.
The ceo position was vacated in late 2010 when Rob Robillard left the company to pursue other interests. A yearlong search for a new ceo had been under way with Jon Flint, the chairman and co-founder of Living Proof — and founding partner of Polaris Venture Partners — as the interim ceo for the past year.
In addition to Beraud, Living Proof has named Grace Ray chief marketing officer. Ray was most recently vice president of Global Marketing for Smashbox Cosmetics. Several additions have been made to Living Proof’s board, too, including Edgar O. Huber, ceo and president of Land’s End, and Betsy Olum, HSN’s general manager of Beauty and Merchandising Strategy.
Living Proof, which makes and markets hair care products and uses formulas based on technology used in biotech and drug delivery companies from leading universities, such as MIT, recently closed a new round of funding, raising $13 million from The Pohlad Group and Polaris Venture Partners at the end of November. The funding caps off a year where $29 million was raised in total — $16 million in the first half, from Piper Jaffray and Polaris Venture Partners. Funds are earmarked for research and development and marketing to further build the global brand.
Living Proof was founded in 2005 but brought its first products — No Frizz — to Sephora and QVC in early 2009. The brand is carried in Sephora, Macy’s Impulse Beauty, Ulta, Nordstrom and on nordstrom.com and QVC and is best known for its polyfluoroester technology.