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Traveling the globe as a makeup artist for clients like MTV, Acne Jeans and Escada, Miriam Jacks found a world of brands and stores not available in her home country of Germany. So she decided to open her own.
This story first appeared in the August 14, 2009 issue of WWD. Subscribe Today.
After a year and a half of planning, Jacks Beauty Department opened in mid-May, introducing the glam mommies and boho-chic professionals of Berlin’s Prenzlauer Berg neighborhood to hard-to-find-here lines like carcinogen-free nail polishes by Butter London, Cosmetics à la Carte and the Beauty Blender sponge, along with a few personal faves for fellow makeup artists, such as Paris-Berlin concealer palettes and discontinued hand disinfecting lotions and gels from Bath & Body Works that Jacks filled her suitcase with in New York.
“I wanted to have something more fun and more exciting then the brands you can buy in every city,” says the spiky-haired 25-yearold, who trained in Los Angeles, and has her own line of makeup brushes.
The shop is whimsically adorned with framed vintage glamour shots, baby deer sculptures and a collage of fashion magazine covers; the lash bar, with 40 varieties from rainbow to feathers, is unrivaled in the region. Jacks also offers makeup applications, priced from about $27 for a quickie called “Little Fresh Up” to a two hour, full-face bridal service including hairstyling and champagne on the side, for $210.